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I’m Terri Soutor

Scaleup CEO |  Growth Advisor | Entrepreneur
Champion for Culture & Performance

“Your culture is your brand”

Inspiring Leaders

I love to inspire a purpose-driven team towards impactful performance.

Delivering Results

I find opportunities, create a vision and strategies to generate growth.

Notable Accomplishments

I made the list of CEOs in The Real Power 50 by Minnesota Business and was a recipient of a Titan of Technology award from Minneapolis / St.Paul Business Journal.

About Me

I’m an experienced business leader and market strategist skilled at scaling companies for growth. I advise and advocate for creating purpose-driven cultures to build deep employee engagement, serve customers with greater empathy, and execute on strategy.

I’m a curious, charismatic leader and advisor with an authentic leadership style that places people and relationships, data and mission-driven performance at the nucleus of scaling companies to achieve successful growth.

While advising purpose-driven growth companies, I’m pursuing my entrepreneurial passion with Face Foundrié, expanding this inclusive and empowering growth brand and changing the way we prioritize our skincare and self-care, fuel our confidence, and feel our best every day.

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“Terri is a creative thinker, who is not afraid to experiment, while also always mindful of objectives. All of this plus a terrific, easy-going personality makes Terri an ideal executive.”

“She is a strategic thinker, an advocate for the customer, and a clear communicator who is always dedicated to delivering results.”

“Smart, experienced, creative, hard working, dedicated, honest, and committed to helping all who work with her.”

Career Highlights

Startup CEO Terri Soutor

Managing Director and Owner, Face Foundrié

I am an area developer and owner of Face Foundrié in the Southwest Florida market, with one location open in downtown Naples and a second location soon-to-open in Estero. Face Foundrié is a focused facial bar specializing in efficient and effective skincare services that are inclusive, affordable and approachable. We aim to help people feel great about themselves – because when you feel good in your skin, you do good!

President & CEO, FastBridge Learning

I am an education technology industry veteran, motivated to lead in this sphere with a passion for supporting teaching and learning as vital to our schools, our communities, our economy and our democracy. 

I joined FastBridge Learning as CEO upon its rollout from the University of Minnesota’s technology commercialization program and scaled the company through its phenomenal growth from 2015-2019. The company was ranked as the No. 2 fastest-growing private company in the Twin Cities in 2018 by the Minneapolis / St. Paul Business Journal, and a 2019 Top Workplace by the StarTribune. I led the company through a successful exit and sale to Illuminate Education and remained on board as President through 2020 to lead a thriving integration and GTM strategy.

Co-Founder & President, Brain Hive

I was one of three founders of Brain Hive, LLC, which launched in June 2012 as a division of Lerner Universal Corporation. As President, I was responsible for business, product and market strategy. Brain Hive is an innovative provider of on-demand K-12 classroom resources, offering a custom, flexible solution to support blended learning. 


EVP, Marketing & Digital Product Strategy at Lerner Publishing Group

VP,  Marketing at PLATO Learning (now Edmentum)

Director, Marketing at Net Perceptions

Board and Advisory Roles

Board Director, ParentPowered

I proudly serve as a Board member for ParentPowered PBC, creator of Ready4K, offering strategic, market, and growth advisory to this innovative K-12 education company offering easy-to-use family engagement tools for great parenting to improve the lives of all children..

Advisor, Edmentum

I am a product advisory council member for Edmentum, the leading provider of K-12 digital curriculum, assessments, and services to 43,000 schools in all 50 states and over 100 countries worldwide. Through this work, I share my market expertise and strategic product insights to help the company improve results in existing portfolio products and unlock unique growth opportunities.

Advisor, Extempore

I am a strategic advisor to the CEO of Extempore – sharing my go-to-market, scale-up, and leadership expertise to help this innovative company to gain market growth and operational excellence. Extempore allows world language and ELL teachers to develop students’ reading, writing, listening, speaking, and cultural skills in the target language

Advisor, Student Success Agency

I am a strategic advisor to the COO of Student Success Agency – a transformative education success system ensuring students receive holistic supports that improve their academic, emotional, and economic well-being.

Board Member, Junior Achievement North

As a former “JA kid” myself, I’ve proudly served as a Board member of Junior Achievement North since 2014 and sit on the executive committee and co-chair the education committee, empowering students to make a connection between what they learn in school and how it can be applied in the real world. 

Why Partner with Me?

Over the course of my career, I have cultivated an authentic, servant leadership style that works. I am passionate that a purpose-driven culture is key to building a team of passionate employees and customers, creating change, accelerating growth, and driving impactful results. I find joy in helping leaders tap into this philosophy to scale their businesses and find their own joy in the work of leadership. When I serve as a business leader, director, advisor or consultant, I bring my successful experience and unique philosophy to the table wrapped around a focus on business and go-to-market strategy. 

Purpose, Culture, Performance and Results

Purpose is the foundation of a successful company.

Defining a vision and purpose is fundamental for guiding any business, but especially a ScaleUp company. A mission-driven culture attracts talent with qualities to engage, solve problems, and deliver higher performance — necessary to pursue innovation, growth, and market success. I’m here to share insights for building cultures and leading teams to help more growth companies succeed.


ConnectIng the dots between culture, brand, and business performance

Creating strategy and guiding execution

Achieving results using data-driven decision making

Modeling servant leadership

Developing and mentoring leaders

Making space for lifting up more women leaders

My Picks for Building Culture & Leadership


Leading with Noble Purpose

Checkout this book by Lisa Earle McLeod. She writes: “A healthy culture turns a healthy profit.”

8 Lessons on Building a Company People Enjoy Working for

Company cultures are living, breathing, and dynamic. 

HBR Women at Work

Relevant conversations about the workplace and women’s place in it.

Let’s connect

I love sharing my insights and experiences about building culture and inspiring higher performance in the workplace. I’m available to speak at events, write for publications, or be a guest on podcasts.