I’m Terri Soutor
Scaleup CEO | Growth Advisor | Entrepreneur
Champion for Culture & Performance
“Your culture is your brand”
I love to inspire a purpose-driven team towards impactful performance.
I find opportunities, create a vision and strategies to generate growth.
I’m an experienced business leader and market strategist skilled at scaling companies for growth. I advise and advocate for creating purpose-driven cultures to build deep employee engagement, serve customers with greater empathy, and execute on strategy.
I’m a curious, charismatic leader and advisor with an authentic leadership style that places people and relationships, data and mission-driven performance at the nucleus of scaling companies to achieve successful growth.
While advising purpose-driven growth companies, I’m pursuing my entrepreneurial passion with Face Foundrié, expanding this inclusive and empowering growth brand and changing the way we prioritize our skincare and self-care, fuel our confidence, and feel our best every day.
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Managing Director and Owner, Face Foundrié
I am the area developer and owner of Face Foundrié in the Naples and Tampa, Fla., markets. Face Foundrié is a focused facial bar specializing in efficient and effective skincare services that are inclusive, affordable and approachable. We aim to help people feel great about themselves – because when you feel good in your skin, you do good!
President & CEO, FastBridge Learning
I am an education technology industry veteran, motivated to lead in this sphere with a passion for supporting teaching and learning as vital to our schools, our communities, our economy and our democracy.
I joined FastBridge Learning as CEO upon its rollout from the University of Minnesota’s technology commercialization program and scaled the company through its phenomenal growth from 2015-2019. The company was ranked as the No. 2 fastest-growing private company in the Twin Cities in 2018 by the Minneapolis / St. Paul Business Journal, and a 2019 Top Workplace by the StarTribune. I led the company through a successful exit and sale to Illuminate Education and remained on board as President through 2020 to lead a thriving integration and GTM strategy.
President, Brain Hive
I was one of three founders of Brain Hive, LLC, which launched in June 2012 as a division of Lerner Universal Corporation. As President, I was responsible for business, product and market strategy. Brain Hive is an innovative provider of on-demand K-12 classroom resources, offering a custom, flexible solution to support blended learning.
EVP, Marketing & Digital Product Strategy at Lerner Publishing Group
VP, Marketing at PLATO Learning (now Edmentum)
Director, Marketing at Net Perceptions
Board and Advisory Roles
Board Member, Learnatric
I proudly serve as a Board member for Learnatric, offering strategic, market, and growth advisory to this innovative K-12 education technology start-up offering a personalized learning cadence to each child’s learning capacity.
Advisory Board Member, AdvisoryCloud
I am an advisory board member for emerging companies GiftHynt and Lifestyle Learning, sharing my go-to-market, scale-up, and leadership expertise to help these innovative companies break into new markets and create their unique growth stories.
I am thrilled to serve as mentor for WomenVenture, offering motivation, feedback, support, and accountability for women developing their business plans.
Board Member, Junior Achievement North
As a former “JA kid” myself, I’ve proudly served as a Board member of Junior Achievement North since 2014 and currently sit on the executive committee and co-chair the education committee, empowering students to make a connection between what they learn in school and how it can be applied in the real world.
Why Partner with Me?
Over the course of my career, I have cultivated an authentic, servant leadership style that works. I am passionate that a purpose-driven culture is key to building a tribe of passionate employees and customers, creating change, accelerating growth, and driving impactful results. I find joy in helping leaders tap into this philosophy to scale their businesses and find their own joy in the work of leadership. When I serve as a director, advisor or consultant, I bring my successful experience and unique philosophy to the table wrapped around a focus on business and go-to-market strategy.
Purpose, Culture, Performance and Results
Purpose is the foundation of a successful company.
Defining a vision and purpose is fundamental for guiding any business, but especially a ScaleUp company. A mission-driven culture attracts talent with qualities to engage, solve problems, and deliver higher performance — necessary to pursue innovation, growth, and market success. I’m here to share insights for building cultures and leading teams to help more growth companies succeed.
ConnectIng the dots between culture, brand, and business performance
Creating strategy and guiding execution
Achieving results using data-driven decision making
Modeling servant leadership
Developing and mentoring leaders
Making space for lifting up more women leaders
My Picks for Building Culture & Leadership
Leading with Noble Purpose
8 Lessons on Building a Company People Enjoy Working for
HBR Women at Work
I love sharing my insights and experiences about building culture and inspiring higher performance in the workplace. I’m available to speak at events, write for publications, or be a guest on podcasts.